Social Impact
Our social impact strategy focuses on positively impacting our employees, customers,
neighbourhoods, communities, and our environment for the long term.
Our commitments
HootGiving
We offer education and discounts on our platform to help support and empower nonprofits in their pursuit of positive social change.
Volunteering & Giving
We give back to the communities where we live and work through volunteering and a mix of corporate donations and employee matching initiatives.
Philanthropy
We support a variety of causes and issues important to Hootsuite, our people and our communities, including equality and anti-racism, community and environmental well being, and disaster response.
Our Impact in 2021
Following a year marked by social upheaval, organizations globally are realizing the need for a new path to growth—one which balances better business with a better world.
Read the highlights of our progress in 2021 and our areas of focus in 2022.
Partnerships & Collaborations
Social media has the power to connect people and bring us together. We are proud to work with partners and nonprofits to help them leverage the power of social media for good. Some of our efforts include:
Featured Partner
We use Benevity, the leading provider of corporate purpose software, to power our social impact programs with a focus on employee engagement through volunteerism and employee giving and matching.
ACCELERATING GENDER EQUALITY
In 2020, we partnered with World Woman Foundation to launch the Digital Gender Diversity
Impact Report and World Woman Hour, a socially powered global movement that aims
to mentor one million women by 2030.
1.1M+
live views of World Woman Hour
47.9M+
impressions generated by the campaign across social channels
ADVANCING CORPORATE SUSTAINABILITY
We work with leading organizations to help us
achieve our goals in creating a sustainable company.
Following 2020’s catastrophic bushfires in Australia, Hootsuite and our Sydney employees led various
initiatives to help support local efforts, rebuild Australian forests, and restore native habitat vital for wildlife.
trees planted in Australia for Earth Day
2021 through One Tree Planted, in honour
of every Hootsuite employee
organizations donated to following a
fundraiser led by our Sydney employees
that was matched by Hootsuite
With the help of Green Standards, we found a sustainable solution to reducing corporate
waste, like furniture and equipment, as we shifted away from our offices due to the COVID-19
pandemic.
100%
of equipment recycled or donated
$19,515
of in-kind charitable donations
19.4 tonnes
of materials diverted from landfills
65 tonnes
of CO2 emissions reduced
CREATING SUSTAINABLE EMPLOYMENT
Since 2019, StepUp.One has been using the Hootsuite platform as part of their program to reskill refugees in
mature UNHCR camps, teach them social media marketing, and connect them with opportunities that pay.
87
refugees with employment since completing the program
SUPPORTING OUR LOCAL COMMUNITIES
We love where we live. So it only made sense to rally behind our communities through initiatives that
helped bolster those who were hardest hit by the COVID-19 pandemic.
180
small businesses supported by Hootsuite’s
gift card matching program for employees
following restrictions brought on by
COVID-192300+
small businesses and nonprofits signed up
for 3 free months of Hootsuite Professional
to connect with their audiences online
Tech Cares Award 2020
We received an award from TrustRadius for helping small businesses and nonprofits use social media to stay connected with their customers and communities during the COVID-19 pandemic. Our efforts included providing:
Free online workshops for health
care customers about engaging
patients on social media during
times of crisis
Online workshops for customers
managing complex communications
via their social channels
3-month free access to Hootsuite
Professional via our ‘Stay Connected’
Campaign for those who needed to
pivot online
News and updates
Our efforts within Hootsuite
Learn more about Hootsuite’s initiatives to provide the best employee
experience in SaaS by creating a culture built on inclusion.
Diversity, Equity, and Inclusion
