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Strategy & Tactics
How to Measure the ROI of your Social Media
A step-by-step measurement guide to prove and improve your paid and organic impact
Case Studies
Helping Financial Professionals Win Trust on Social
With a content studio and library of pre-approved content, Penn Mutual helps time-strapped financial professionals deliver more ...
Case Studies
How a Social Media Makeover Helped a Small Business Drive a 108% Increase in Sales
Apricotton, winners of Hootsuite’s Social Media Makeover for Small Businesses, sparked rapid growth with customized content, paid ...
Featured
Research & Trends
The Global State of Digital 2022
This year’s all-encompassing overview of all things digital—social media, search, ecommerce, advertising, and more—from Hootsuite ...
Strategy & Tactics
WhatsApp for Customer Care
Power seamless customer experiences with the WhatsApp Business API and Sparkcentral by Hootsuite
Strategy & Tactics
WhatsApp for Customer Care
Power seamless customer experiences with the WhatsApp Business API and Sparkcentral by Hootsuite
Strategy & Tactics
Get Started with Social Commerce
Three simple steps to start turning your social followers into customers
Take the Social Advantage: 5 ways Hootsuite helps you tap into the power of social media
Social media is a powerful tool—but that doesn’t mean it’s an easy one to use.
Case Studies
A Messaging-First Strategy Powers ENGIE to a Leadership Position in the Clean Energy Industry
Connecting with customers via messaging helped the company lift CSAT scores while reducing operational costs by 30%
Forrester Report: Know Your Audience - And If They Want to Interact With You
Understand audience preferences for engaging with brands on social
Research & Trends
Digital 2021 Report (October Update)
Get hundreds of brand new stats on key digital channels and online behaviors.
Winning Brand Trust with a Perfectly timed Campaign
Securian Financial earned brand trust and engagement by putting its audience’s voices front and center during the pandemic
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